Tag Archives: Marketing

Materials for “The Young Lions” and Jazz History.

Here is a link to music for next week. Our topic on “The Young Lions” and Jazz History will deal directly with the institutional legacies of the 1980s. Fittingly, we will read a chapter from Dave Ake’s Jazz Cultures that deals with the contrasting marketing and branding strategies of jazz artists during the late 1980s and early 1990s. As you listen to this music, pay attention to how it contrasts with the music of the last two weeks.

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Filed under Course Materials, Readings